Is Your Company Thinking About Mobile Strategy? It Should Be.
posted by Jerry Gertes 1549 days ago.
If you’re one of the forward-thinking companies out there, then you’re certainly looking towards mobile solutions for your business. And you should be if you’re not.
Don’t just take my word for it, have a look at some of these industry statistics:
- By the end of 2013, there will be more mobile devices on Earth than people. (Source: Cisco, 2013)
- Mobile now accounts for 12 percent of Americans’ media consumption time, triple its share in 2009. (Source: Digiday, 2013)
- Retailers’ apps with store mode gather five times more engagement. (Source: Point Inside, 2013)
- 3 in 5 Mobile Users Pay Attention to Mobile Ads While Visiting Social Media Sites (Source: Prosper Mobile Insights™, 2012)
- The number of US mobile coupon users will rise from 12.3 million in 2010 to 53.2 million in 2014, driven by the rapid adoption of smartphones. (Source: eMarketer, 2013)
- 64% of survey respondents who have smartphones have made a mobile purchase after seeing a mobile ad but nearly three-quarters (74%) haven’t received mobile ads from their favorite brands (Source: Mobile Advertising Survey, 2012)
- 4 out of 5 consumers use smartphones to shop. (Source: comScore, 2012)
Top these statistics off with the fact that most of this interaction is happening in your customers bedrooms, living rooms, kitchens, cars, restaurants, offices and more and you have an unbelievable opportunity to garner new sales and foster your relationship with your audiences at an even deeper, more personal level.
But is going mobile really necessary for your business?
I certainly think so. So much so that I believe mobile must be in the center of your business model rather than just another short lived fad tactic to reach more of your audience.
But like many, you’re also likely to be asking how to inject mobile into your particular business model. What must you do as an organization that will continue to create new business through the mobile channel? How do you measure your mobile initiative’s success?
Mobilizing your business initiatives can feel like putting together a giant jigsaw puzzle, especially if you haven’t the slightest clue of what you want to accomplish to begin with. Mobile is not simply an app, or a website formatted for the smaller screen, or a mobile ad. Mobile must be a strategy that simplifies yet enhances what your business does to begin with. All businesses engage in some form of customer acquisition and product and/or service delivery. An effective Mobile strategy enhances these key areas of business. Almost every business can benefit greatly from mobile but that benefit will depend on how invested they are in making mobile work. Choosing existing mobile solutions for your business, developing apps without crystal clear requirements, or moving your entire website over to mobile for the sake of going mobile isn’t really going to do you any good.
Imagine for a moment that you were the owner of…let’s say a rehab center.
How in the world would mobile fit into rehabilitation?
What could be a simple starting point for your organization to bring mobile into your workflow?
One of the biggest factors of successful rehabilitation is accountability. Knowing that’s obvious, how can you and your staff increase the chances that your clients will not relapse and fall back into their old habits, especially if they are not live-in clients or meet with you only once or twice a week?
Using a mobile service like GoalSponsors, your team can continuously connect with clients everyday to hold them accountable to their goals. GoalSponsors allows people who need help to get private guidance from experts through phone calls, text messages and more. Now you have a new level of communication with them and ability to provide even more guidance that would otherwise be limited by face to face meetings.
You have now just mobilized a big part of your business.
Native app vs mobile web vs responsive web, don’t get bogged down by the various mobile technology. Remember, the goal of bringing mobile into your business is to enhance the level of engagement that you have with customers. I would suggest choosing one specific metric to focus on, whether that be sales, customer service, providing useful content, etc. Once you determine where mobile can improve a particular area of your business, then you can select the technology that would make the most sense.
As you further your requirements for mobility, keep in mind that there is a good chance that a mobile solution already exists in relation to what you need (ever heard the phrase, “there’s an app for that”). Be careful though if you decide to use this route. You risk losing your point of differentiation from competitors who may also be using the same solution so it’s important to also consider a custom mobile strategy.
Do you need a custom strategy partner that can help you stand out from the crowd via mobile? Contact Edwin or Jerry to set up a free consultation today.