posted by Edwin Lap 1691 days ago.
For the past couple of years, we have been making the point to CEOs and other business leaders that mobile computing is a huge trend that’s only beginning to show its true strength. We have pointed out that experts predict mobile web usage will overtake “fixed” Internet access from laptops and desktops by 2014, and the latest numbers show that mobile access is growing at 69% per year.
That means that mobile web marketing is no longer a matter of technology – it’s something that every organization needs to make into a priority right now.
That’s because the longer you wait, the more ground you’re going to be losing to your competitors. Even worse, you won’t be losing just any of your customers, but the most affluent, informed, and influential of them, since executives are amongst the biggest group of mobile web users around.